eliquid Flavour is not the enemy

In the past months, vaping has been increasingly vilified by many politicians and media outlets. Much of this has to do with ignorance, and one of the latest lies to emerge is that the vaping industry is targeting children.

It’s true that back in the day, cigarette companies aggressively advertised to children. If you want your stomach to turn, check out this vintage Marlboro ad from the U.S. featuring old St. Nick. We believe that the small business owners who make up much of the vaping industry would never put out such an ad. Regulations are also in place to prevent under 18s from purchasing vaping products.

One of the biggest, and most misleading, arguments against vaping is that the flavours used in eliquids are attracting children.  This argument is another piece of evidence that a lot of the controversy around vaping is based on snap judgments, and ignorance about the vaping community. If people really looked into it, they’d learn that flavours are one of the things that attracts adults away from smoking combustible cigs and towards vaping. Many testimonials from vapers, such as this one, note how the availability of different flavours helped them not only stick with vaping, but never want to go back to smoking again.

There have also been a lot of studies swirling around the media lately that talk about the highly increased use of vaping among teens. While initial statistics do show a high increase, a recent study dismissed the accusations that vaping is a gateway to traditional smoking. Of the thousands of pupils surveyed, it turned out that 89% of those who had tried vaping had actually already had regular smoking habits. In 2014, a survey had also concluded that of the teens who tried vaping, only 1% developed a regular habit.

“These results are entirely consistent with other British surveys showing that regular use of e-cigarettes among teenagers is tiny and is confined to those who are already smokers,” said Deborah Arnott, chief executive of the anti-smoking organisation, Action on Smoking and Health, of the new study.