On July 10, 2014, a group of international lung health specialists and organizations announced their belief that electronic cigarettes should be banned or at least severely restricted from public access until further research is conducted regarding their potential health effects and safety concerns. The position statement against e-cigarettes was presented by the Forum of International Respiratory Societies (FIRS), and the Noncommunicable Disease Alliance (NCD). FIRS is comprised of “the world's leading international respiratory societies working together to improve lung health globally”.

Unfortunately, the handful of public health organizations that make up FIRS adamantly supports the demise of the e-cigarette industry and ultimately wants to convert vapers back to cigarettes. Although numerous theories exist as to why this abrasive standpoint may exist in the first place, this article points to one simple human trait…emotion. Several countries and societies around the world have been culturally programmed over the past few decades into perceiving any type of smoking with an extremely negative view. One of the many consequences for this anti-smoking stance has been uncertainty and fear regarding the safety and effectiveness of e-cigarettes. When such strong emotions against controversial topics such as smoking regulations or future policies come in play, they can very easily cloud even the most even-headed policymakers and result in detrimental effects.

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