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The problem with sweet e-liquid flavours (study)

Date: 14 Feb 2016 15:56


sweet eliquid flavours

New research published in the BMJ Tobacco Control journal has highlighted one potential issue with sweet-flavoured e-liquids.

The problem is that advertisements featuring traditionally ‘sweet’ tastes (such as chocolate) are much more appealing to school kids than the standard e-cigarettes with no flavour.

A team of researchers at Cambridge split 598 school-age children into three groups. One group was shown a series of ads with non-flavoured e-cigarettes, another was shown ads with candy-flavoured e-cigs, and the third group acted as a control, and were shown no advertisements.

After a series of follow-up questions, the children who had been shown the advertisements with the sweet-flavoured e-cigarettes showed a higher interest in purchasing and trying the products than either of the other two groups.

That said, the advertisements showed no significant difference in the appeal of either e-cigarettes or tobacco products overall, which resulted in one of the researchers saying they were “cautiously optimistic from our results that e-cigarette advertisements don’t make tobacco smoking more attractive”.

The problem then is that some people believe that the existence and marketing of sweet-flavoured e-cigarettes (and e-liquids) may encourage younger people to try these products. This, naturally, is viewed by anti-vaping groups as a potential gateway for children to take up the significantly more harmful habit of combustible tobacco smoking.

At this stage however, those beliefs remain simply as beliefs. There is currently no definitive evidence suggesting that the use of sweet-flavoured e-cigarettes – or even e-cigarettes in general – leads to the uptake of tobacco. Conversely, there is plenty of data showing the high rate of tobacco smokers who have taken up vaping to both help them reduce the amount of tobacco consumption and encourage them to quit altogether.





posted on 2016-02-15 09:52:58

I quit smoking two weeks ago after a 21 year 15-20 a day habit and switched to vaping. It's early days but I have to say I haven't looked back and god knows I've tried to quit before. That said I have to say vaping should carry the same restrictions as smoking regarding advertising and public places. Whilst research currently shows it's almost definitely better for you it also shows it isn't good for you and no matter how much better it is for smokers to switch it shouldn't be encouraged for non smokers to take the habit up and it is a far more appealing habit for kids than analog smoking. It shouldn't be advertised and it should only be allowed outside public places not inside. It should be available but not glamourized. That all said just two weeks of switching and also starting to exercise more I feel considerably healthier already and I credit both activities equally. For any smokers out there looking to quit I'd say take a chance but if you don't already smoke I couldn't advise anyone to pick up a new bad habit, it's just not sensible advice.

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