Tobacco Production Down Chickpeas Up
Who here likes Hummus? Apparently everyone in the USA! It seems as of late many tobacco farmers are dumping their tobacco production and instead switching to the more profitable chickpeas (the main ingredient in Hummus). Why is tobacco production down? Well good old Virginia tobacco farmers are making the leap from tobacco to chickpeas. Now keep in mind these farmers are age old tobacco farmers, generations upon generations of tobacco famers are making the switch over, so this is pretty huge news.
The CEO of Sabra (a leading provider of Hummus in the USA, a very popular brand that can be found in local grocery stores) Ronen Zohar is leading the charge in chickpea production in Virginia. Apparently hummus is in such high demand that the CEO is looking to increase production.
If you have been living under a rock for the last few years and not exactly sure what hummus is, let me give you a quick run through. Hummus is a Levantine food dip and or spread cooked primarily from mashed chickpeas and spices including lemon juice, salt, garlic, and other spices. Hummus is normally served as a dip for flatbread in Mediterranean and Middle Eastern restaurants as part of an appetizer or even the main course.
Its definitely refreshing to see a drop in production of tobacco right at its source; the farmers. Even the farmers are seeing a drop in tobacco and abandoning ship. Although not fantastic news for my stock portfolio as my retirement funds are tied in to USA tobacco companies (not by choice, it was chosen for me by our pension advisor), but its fantastic to see big tobacco being hurt on all channels.