No, it's got nothing to do with the omnipresent cloud that stores all of your laptop and mobile data somewhere off in the ether, but it does have everything to do with vaping.
What are cloudfests? Cloudfests are gatherings for anyone who’s into vaping, and they usually involve plenty of hookah, food, drinks, and entertainment.
You'll meet the makers of some of your favourite products, talk to retailers about new and upcoming trends, meet like-minded people to share your enthusiasm with, and discover both new products and new information.
Depending on the festival, there may be speakers and seminars to attend or even a ‘make-your-own’ workshop. The number of activities and entertainment options on offer are in abundance.
Due to the rising popularity of vaping around the world, cloudfests are only just starting to gain real popularity.
This year, for example, marks the inaugural Toronto CloudFest, which will be held in August on the 27th and 28th. It's already being promoted as one of the biggest cloudfests ever, with the largest indoor/outdoor hookah/vape lounge patio, more than 100,000 square feet of space for exhibitors, and lounge areas. It’s going to showcase some of the newest products available and offer visitors a chance to interact with vendors, exhibitors, and sponsors.
Here in the UK, a similar event known as the Vaper Expo is set to run over the 6th, 7th, and 8th of May at the NEC Birmingham. This is the second year the event has run, and it has already seen exponential growth. Last year, for example, it ran over two days, featured roughly 80 exhibitors over 40,000 square feet, and attracted 7,000 visitors. This year, there will be space for more than 200 exhibitors over 110,000 square feet, and will have the capacity for as many as 15,000 visitors.
Cloudfests and similar events will no doubt continue to thrive as the popularity of vaping skyrockets.