E Liquid

E Liquid comes in a range of forms – from traditional 10ml bottles to shortfills, nic salts and nicotine free. The Vapemate range has it all, with offers a-plenty and all your favourite flavours. Browse below to find your new favourite vape juice.


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What are the different types of e-liquids?

There are numerous types of e-liquid to suit all vapers. With different strengths, flavours, and blends on offer, you are sure to find the right one for you. We'll explore each type of e-liquid in detail to help you to make the appropriate choice, including ready-made e-juices, nic salts, shortfills and more.

Ready-made 10ml liquids

If you like a little variety in your flavours or strengths, then 10 ml bottles of vape juice are an excellent choice for you. These small bottles are excellent for new vapers as they allow you to experiment with a range of different flavours, strengths, and PG:VG combinations. They also suit experienced vapers who are looking to expand their current range of flavours or want to change to a different nicotine strength.

Nic salts?

Nicotine salts are the natural state of nicotine, which means they have been extracted and made from the plant itself, rather than artificial nicotine. They provide a smooth and concentrated hit that is very pleasant.


Shortfills are an easy mixing solution when you want your vaping to be flexible and bespoke. The 60 ml bottles are filled with 50 ml of flavoured e-liquid and you can add in your own nicotine at your desired strength. You can use them with Vapemate's Nic Shot or your own nicotine.

Nic shots

Our nic shots come in a range of flavours, including Sour and Fizz, as well as our new unflavoured edition. They are perfect for adding to the shortfill of your choice to give it a little boost of nicotine.

High VG e-juice

We supply vape juices that have a high VG ratio, including Director's Cut which has an 80:20 VG:PG ratio. This produces a more viscous liquid that is great for producing bigger clouds of vapour and works well in a range of vapes, including sub-Ohm kits. Soda Steam e-liquids are also available in 70:30 VG:PG concentrations and come in a range of flavours, strengths and sizes.

50:50 liquids

These vape juices have an equal combination of VG and PG in their blends. For example, Vapemate Classic e-liquids are available in 50:50 PG:VG ratios.

What are the best e-liquids for new vapers?

It's great to experiment with a variety of different flavours, strengths and ratios until you have identified your preferences in vape liquids, so 10ml bottles are often the ideal way for new vapers to embark on their vaping journey. Once you have a better idea about your preferences, you can consider moving up to shortfills. By doing so, you're essentially purchasing nicotine-free juice and adding in your own nicotine to create a perfect blend of flavour and strength.

What strength e-liquid do I need?

The strength of nicotine in your e-liquid will depend on a few factors, such as your own preferences and the frequency with which you vape. If you're a former smoker, the table below is a helpful guide to allow you to gauge how much nicotine is necessary for your e-liquid:

Strength | Suggested use

  • 0% (0mg) | For nicotine-free vaping
  • 0.3% (3mg)| For very light smokers
  • 0.6% (6mg) | For smokers of 10 light cigarettes a day
  • 1.2% (12mg) | For smokers of 10 standard cigarettes a day
  • 1.8% (18mg) | For smokers of 15-20 cigarettes a day

About Us

With its origins in innovation, Vapemate promises to not only deliver unique flavours, but also a memorable vaping experience. So if your vape eliquid of choice is as eclectic as you, You've come to the right place; stick around and check out our vast array of eliquid flavours.

We stock over 150 eliquid flavours, ranging from the traditional to the downright unusual. But most importantly, we are a quintessentially British company, and are incredibly proud to say that all of our vape liquids are 100% British made - produced at our very own facility, right here in good old Blighty.

Our founding principles were simple: we wanted to create the best vaping experience possible for our discerning customers, without compromising on quality. And that is just what we have done. All of our products are easy to use, fitting smoothly into any lifestyle, without compromise, allowing you to live your lifeto the fullest: free from constraints, free from prejudice and free to be yourself.

Why buy Eliquid from Vapemate?

  • 100% British made e liquid produced at our facility in the UK
  • More than 150 flavours giving you a superb selection
  • Trusted vape and e liquid supplier
  • All eliquids fully compliant with the Tobacco Products Directive (TPD)
  • Great selection of nicotine strengths and Vegetable Glycerin (VG) choices
  • Free Royal Mail shipping on orders over £30
  • Plus get free next day courier shipping on orders over £50

Frequently Asked Questions

1. How long does eliquid last?

The VG in eliquid has a typical shelf life of between 4 and 6 years before it starts to go off. PG in eliquid has a shelf life of up to 2 years. Meaning your eliquid, as long as it"s kept somewhere cool and dark should have a shelf life up to 2 years (and longer the higher the VG to PG ratio is).

However, you will notice that the flavour of your eliquid will start to deteriorate after 1 year. Another point to note is that eliquids that don"t contain nicotine will last longer than eliquids that contain nicotine. So if you make your own eliquids, store them without adding the nicotine to extend their shelf life.

If you notice that your eliquid has gone off, discard it, if it smells bad, it is bad.

2. How to make your own eliquid?

One of the downsides of vaping can be the cost of the eliquid, so if you"re getting through 10ml or so a day, you might want to consider making your own. It is relatively easy to make your own eliquid as the video shows. Plus it opens up a whole new world to vaping, extending the previously vast eliquid options even further.

Ingredients for making your own eliquid

  • Base liquid - VG and PG are the most important ingredients for your eliquid. This base liquid is flavourless, nicotineless liquid that you add the flavour and nicotine to. You can buy pre-mixed base liquids in a known ratio, but if you"re going to make your own eliquid, you may as well make the whole lot from scratch.
  • Flavour - this is what you want your eliquid to taste of, and there are quite literally thousands of different water soluble flavour concentrates available, which when combined, makeup limitless flavour combinations.
  • Nicotine - this ingredient is optional if you are quitting smoking, or you don"t like it. Due to the TPD nicotine can only be purchased as nic shots up to 20mg which will limit the overall strength of a DIY eliquid.

You can also purchase DIY eliquid kits if you"re new to mixing your own eliquids, and these come with all the basics that you need to get you started mixing your own blends.

Or if you prefer to control the whole process there are two ways you can make your own eliquid, either by volume or by weight.

If you"re making up your eliquid by weight, you will need to weigh each ingredient, allowing for its specific gravity. Bear in mind VG, PG, the different flavourings and nicotine are all different weights per ml, you might find it easier to use our eliquid calculator that already takes these differences into account to make your life easier.

If you"re making up your eliquid by volume, every ingredient needs to be measured out using a syringe. You might want to invest in different syringes for all the different ingredients to prevent the process becoming messy, but there is no requirement if you"re careful.

We would recommend weighing your ingredients as it is much more accurate.

3. How much nicotine is in eliquid and how do i know how much I need?

The amount of nicotine in your eliquid depends on how strong you like your ecigs. However, saying that, legislation caps the maximum dose at 2.0% (20mg) in e cig fluid.

The following isn"t definitive, as nicotine strength is an individual thing, but as a starting point...

0% (0MG)For nicotine free vaping
0.3% (3MG)For dripping or very light smokers
0.6% (6MG)Smokers of 10 light strength cigarettes a day
1.2% (12MG)Smokers of 10 standard strength cigarettes a day
1.8% (18MG)Smokers of 15-20 cigarettes a day

4. What do the numbers in nicotine eliquid (e.g. 0 mg, 12mg, 18mg) mean?

The numbers relate to the amount of nicotine, expressed in milligrams per millilitre, in the eliquid that you have. Sometimes these numbers are given as a percentage, so 12mg/ml could be written as 1.2%. To put that into perspective, a 10ml bottle of eliquid will have 120mg of nicotine in it.

5. What is salt-based nicotine?

Our Nic Salts (salt-based nicotine) offer a smoother vape, deliver nicotine faster and offer higher nicotine strengths than traditional eliquids, without any of the associated harshness. Salt is the natural form that nicotine takes in the tobacco leaf.

By combining this higher strength nicotine with a lower output device, you get a much more satisfying vaping experience that replicates the sensation of cigarette smoking more closely.

IMPORTANT: Nic Salts are not recommended for use in sub-ohm devices. Use a lower-powered device such as Vapemate Flare or Vape Pods.

6. What are the different types of ejuice?

The different types of ejuice are the general flavour categories that the eliquids fall into. Whilst there are no set number of categories, we have approximately seven different types of ejuice and these are: fruity flavour, tobacco, dessert flavour, drinks (our drinks menu includes Soda Steam), power sour, sweets and menthols.

7. Do you offer nicotine free ejuice?

All of our eliquids are available nicotine free.

8. Are eliquids approved in the UK?

The sale and composition of ecigarettes and eliquids are regulated under the EU Tobacco Products Directive (TPD). New rules for ecigarette products were added in May 2016.

9. Is ejuice approved by the US Food and Drug Administration (FDA)?

As of 8 Aug 2016, all tobacco products, including ecigarettes are regulated by the FDA. Any company that manufactures eliquids and distributes them in the US needs to register with the FDA and comply with their good manufacturing practice regulation.

10. What nicotine strength should I use?

The amount of nicotine in your eliquid depends on how strong you like your ecigs. However, saying that, legislation caps the maximum dose at 2.0% (20mg) in e cig fluid.

The following isn"t definitive, as nicotine strength is an individual thing, but as a starting point...

0% (0MG)For nicotine free vaping
0.3% (3MG)For dripping or very light smokers
0.6% (6MG)Smokers of 10 light strength cigarettes a day
1.2% (12MG)Smokers of 10 standard strength cigarettes a day
1.8% (18MG)Smokers of 15-20 cigarettes a day

11. Eliquid pricing: what should it cost?

According to a recent study, vaping costs on average £273.95 in comparison to the £3,796 that smokers part with each year to fund their cigarette habit. Our starter kits retail from £14.99 for our Flare Vape Starter Kit and once You've purchased your hardware, all you have to do is keep it topped up with eliquid and replacement coils.

Vapemate 10ml eliquids start at £2.99.

12. What blend do you use in your eliquid?

Each vaper will have their own preferred blend of eliquid. Higher VG provides a smoother vape with more vapour clouds but slightly mutes the flavour. Higher PG gives more of a throat hit, like a cigarette, but as it's thinner it delivers less vapour, however it carries flavour better. A common PG to VG ratio is about 40:60, and this gives a good flavour with satisfying amounts of vapour cloud.

Vapemate offers a range of eliquids. 4 VG blends across 3 of our ranges: Origins (30% VG), Classic (50% & 70% VG), & Directors Cut (Max VG)

13. How much concentrate to add to eliquid?

When mixing your eliquids, how much flavour concentrate you add depends again on your personal preference. 5% would be considered low, medium is 10-15%, high is 20-25%. You will have to learn what your flavour preference is through trial and error.

14. Which flavor do you recommend starting vaping (how to choose)?

Most people who come to vaping from quitting smoking opt for a tobacco flavour eliquid to start off as it"s the closest thing to smoking a cigarette, and therefore the leap from one to the other isn"t too drastic.

Once you become a seasoned vaper however, you will find that your interests are piqued by the other flavours on offer. So which one you choose is entirely down to your personal tastes. Do you like bakery products? Do you crave fruity flavours? Tangy tastes? Sour sensations? We have an eliquid to suit all tastes.

Experimentation is key, sometimes the described flavour might not suit your tastes and the vapour may not taste as you expect.

15. How much eliquid is needed per week?

The answer to this question depends on how prolific a vaper you are and how much eliquid you tend to get through. As a guide, light vapers tend to get through 10ml eliquid a week.

Collective data from the vaping community shows that a pack of cigarettes is equivalent to approximately 2ml of eliquid. Therefore, a 10ml bottle would equal 5 packs, a 15ml bottle is worth 7.5 packs, 30ml should last 15 packs, and 50ml is good for 25 packs.

A heavy user with a sub-ohm vaping device could use as much as 10ml per day

16. What other items do I need to get started with vaping?

To get started vaping all you need are four things: a battery, a tank, some coils and of course you need the eliquid. Devices can be purchased in kits with everything except the e liquid included.

17. How to add flavour to eliquid?

Eliquid is composed of either three or four ingredients:

  • Vegetable Glycerin (VG)
  • Propylene Glycol (PG)
  • Flavourings
  • Nicotine (if required)

You either purchase premixed eliquid with flavour already added, or you add your own through flavour concentrates. Here at Vapemate, we have over 100 flavour concentrates for you to choose from.

18. How do you select a reliable eliquid seller?

Ask yourself a series of questions:

  • How well known is the brand?
  • How did you hear about it?
  • Did you read any reviews?
  • Do they have a company / manufacturer website? Does it look reputable?
  • How does their eliquid bottle and label look? Does it look cheap, bulky, does it have dents or does the ink fade if you slide your finger over it?
  • What does the liquid look like?
  • Do the bottles have easily identifiable manufacturing information on the label?
  • Have all the legal requirements for labeling (CLP) been met?
  • Is there a batch number on the bottle?
  • Can you identify or trace back the source of the liquid if you asked the seller?
  • Does the bottle have a UPC code (barcode)? The main holder of barcode allocation in the UK is GS1. On their website you can simply enter the barcode from your product and they will return the result of the company that bought the specific barcode or class of barcodes.

19. How do you blend eliquid?

Our DIY section has everything you need to blend your own eliquid. you'll find bottles, concentrates and mixing kits along with PG and VG.

Essentially you can make your own flavour and strength by adding the desired amount of PG, VG and flavouring and mixing it all together. you'll also need to know if the nicotine and concentrates are in a VG or PG base (Vapemate nicotine shots are a VG base, Vapemate concentrates are a PG base).

Start by deciding on which blend you require, ie, 70VG in 6mg, then use Vapemate"s calculator to help you add the correct amounts.

For example 10ml of a 70VG, 6mg blend with 15% flavour using an 18mg Nic Shot would look like this:


You then add the amounts as per the ‘MIXTURE" results... and leave it to steep for a while before vaping.

And you"re not limited to 10ml. If you wanted to increase the volume of liquid just change the desired volume in the calculator.

20. What is CBD eliquid?

CBD Eliquid is similar to any other eliquid in that it is created to be used in an electronic cigarette. However the difference between CBD eliquid and other eliquids, is that CBD eliquid is a marijuana-infused product (MIP), rather than a nicotine product.

As a side note, you can"t get ‘high" from vaping CBD eliquid and it is completely legal in the UK.

21. What is shortfill eliquid?

Shortfill eliquids are eliquids that come in larger sized bottles, typically containing 50ml minimum. These bottles have the space inside them (as they"re usually only filled to 80% of their capacity) in order to allow the vaper to add further eliquid, normally a nicotine booster or nic shot.

All shortfill eliquid bottles are nicotine free as stipulated by the UK Tobacco Products Directive (TPD), which only allows bottles of 10ml or less to contain nicotine.

After adding your nic shot to the shortfill bottle, replace the lid and shake the contents vigorously for 60 seconds.

22. How much eliquid per vape?

If, on average, 2ml of eliquid equal one packet of cigarettes. Then tHere's roughly 0.1ml eliquid per vape (equivalent to one cigarette). But it all depends on how much you vape in one session and how hard you pull on your ecig.

However, generally speaking the two can't be directly compared. Nicotine from standard eliquid stays in your blood for a longer period of time but vaping doesn't deliver such a large dose when compared with a cigarette. This is why vapers tend to use their device more frequently than a smoker would. On the other hand nicotine salt based liquids behave more like a cigarette.

23. Where is the eliquid made?

All of our eliquids are 100% British made, and all are produced right here at our facility in the UK - never imported.

24. What substances are in eliquid?

Eliquid is composed of either three or four ingredients:

  • Vegetable Glycerin (VG)
  • Propylene Glycol (PG)
  • Flavourings (flavours contain lots of different compounds which are unique to each flavour)
  • Nicotine (if required)

25. What is Vegetable Glycerin (VG) & Propylene Glycol (PG)?

Vegetable glycerine (VG) and propylene glycol (PG) are simply additives from the food industry used, for example, to sweeten or preserve food. In eliquids, they form the base that flavour and nicotine are added too. VG is thick in its consistency and a high VG blend can create lots of vapour. PG is thinner and gives you the throat hit similar to the feeling of smoking a cigarette.

26. What VG/PG ratio should I aim for?

Finding the right ratio of VG to PG depends on the individual. While a higher PG to VG ratio provides better flavour, the overall vape experience is weaker. Alternatively a higher VG to PG ratio delivers more vapour cloud, but the flavour is diminished. Consider starting with a PG to VG ratio of 40:60, and adjust up or down according to preference.

Vapemate offers four VG blends across three of our ranges: Origins (30% VG), Classic (50% & 70% VG), & Directors Cut (Max VG)

27. Do eliquids taste the same as regular cigarettes?

You can purchase tobacco flavour eliquid, but it won"t taste the same as a regular cigarette, and that"s because tobacco eliquid tastes like premium tobacco, not the multitude of chemicals that are packed into cigarettes. Plus it doesn"t taste like smoke because eliquids aren"t burned, they"re vaporised by the heating elements. So it won"t be that your tobacco eliquid will taste bad, it will just taste like tobacco is supposed to.

28. How long before my eliquid order ships and get delivered?

We aim to despatch orders within 24 hours. Once your order has been despatched delivery times are approximately as follows:

Royal Mail

  • Royal Mail 48 Post Delivery usually 3-4 working days £1.99
  • Royal Mail 24 Post Delivery usually 2-3 working days £2.49

Courier Delivery

Next day delivery applies to orders placed before 3pm. Please note some remote area postcodes cannot be delivered next day. A full list of these can be found on our Shipping and Despatch page.

  • Courier Delivery (Mon-Fri) £4.99 Delivered next working day, tracked to your door.
  • Courier Delivery (Saturday) £6.99 Saturday delivery, tracked to your door

UK orders over £30 will be shipped free of charge via Royal Mail 48 service when selecting the free shipping option at checkout.

UK orders over £50 will be shipped free of charge via Courier Delivery.

Worldwide Shipping

We ship worldwide for £9.99. Delivery times vary depending on location and you may be responsible for import taxes in certain countries. International orders can be tracked.

29. What is the return policy?

Returns are easy. Just contact our customer services to get a returns number and we can then arrange the return for you. We"ll accept any unopened bottles of eliquid for exchange or refund. You have 14 days after receiving your order to let us know.

In the rare event that You've bought hardware that has developed a fault, or arrives faulty, please get in touch with our customer services who will issue you with a returns number and discuss the issue with you in more detail.

THere's more information on our Returns and Warranty page.

30. My eliquid has slightly changed colour since I ordered it. Is it still safe to use?

On occasion you might find eliquids of the same flavour have a slightly different colour from each other. It"s quite normal, and colour can be affected by things such as steeping time and nicotine content - nicotine will darken over time. When eliquid is exposed to air, light or temperature changes a change in colour can also occur. It does not affect the quality of the eliquid.

If however the eliquid smells bad or it has gone off please dispose of it safely

31. How many eliquid flavours do you offer?

We have over 150 eliquid flavours on offer.

32. What is the difference between e-juice and eliquid?

Absolutely nothing. It is purely semantic. Some people call the liquid in ecigs ejuice, we call it eliquid.

33. Does vape juice go bad and expire?

The VG in eliquid has 4 to 6 year shelf life, while the PG in eliquid is useable for up to 2 years. Storing your eliquid in a cool and dark place should provide a shelf life of up to 2 years.

If you notice that your eliquid has gone off, discard it. If it smells bad, it is bad.

34. What is premium eliquid?

Premium eliquids only contain the highest quality pharmaceutical grade and/or food-grade ingredients.

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